There are some concrete examples which prove that it is worth advertising in directories:
- More than 80% of the population use the phone book (MACH Consumer Study 2011 carried out by AG für Werbemedienforschung). Advertising in the phone book is very attractive with a cost of just CHF 3.60 per thousand contacts (CPM).
- Around 3 million people visit the www.local.ch search platform each month (official survey of unique clients by NetMatrix).
- The local.ch app for smartphones and tablets registers over 1.6 million downloads and is one of the most popular apps in Switzerland.
- Anyone using directories has a specific need for a product or service. Therefore, advertising in directories is both appropriate and effective.