Are there any statistics to prove that it is worthwhile advertising in directories?

There are some concrete examples which prove that it is worth advertising in directories:

  1. More than 80% of the population use the phone book (MACH Consumer Study 2011 carried out by AG für Werbemedienforschung). Advertising in the phone book is very attractive with a cost of just CHF 3.60 per thousand contacts (CPM).
  2. Around 3 million people visit the search platform each month (official survey of unique clients by NetMatrix).
  3. The app for smartphones and tablets registers over 1.6 million downloads and is one of the most popular apps in Switzerland.
  4. Anyone using directories has a specific need for a product or service. Therefore, advertising in directories is both appropriate and effective.
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